Alison Monk
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Founder & CEO

Alison thrives on tackling challenging problems with people who are drawn to experimenting with new ideas, debating approaches, and innovating. She is passionate about doing the right thing when making decisions or giving advice. Alison is always thinking “three steps ahead” and is known for setting a high bar not only for performance but also for transparency and intellectual integrity. With a commitment to quality and personal attention, she delivers 150% – effort, talent, and outcomes.

At Eden Collective, a boutique media strategy consultancy supporting high growth brands, Alison, as CEO, sets the firm’s strategic focus and leads the development of client relationships. Since inception 5 years ago, Alison has grown the organization fivefold and added nationally recognized clients including Curology, GoodRx, and The Farmer’s Dog where Eden Collective developed the TV strategy that culminated in a Super Bowl ad in 2023. Under her leadership, the firm has attracted talent from elite agencies, and the firm has become a go-to place for paid media and measurement thought leadership in the startup community.

Previously, she served in client leadership roles at advertising and media agencies including Digitas, Grey, Merkle, and Conde Nast where she worked on client campaigns for American Express, DirectTV, Office Depot, and Weight Watchers. Her work has spanned a wide range of marketing disciplines from creative to media, digital to traditional, and acquisition to CRM – across paid, owned, and earned. She began her career as a Marketing Associate at Oxford Health Plans and a Corporate Strategy Associate at PricewaterhouseCoopers.

Alison received an MBA from USC’s Marshall School of Business and a BA in History from the University of Pennsylvania. She and her business partner Chris Novak were featured in an article about Eden Collective in Digiday. She has also spoken at industry conferences on scaling brands through TV.