Brooke Lee
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SVP, Media Strategy

Brooke Lee is the Senior Vice President of Media Strategy at Eden Collective. Proficient in full-funnel planning, Brooke leverages a decade of expertise in integrated media planning and guides marketing campaigns seamlessly from awareness to conversion, supporting Eden clients like The Farmer’s Dog, Jackpocket, Basic Research, and more. With a results-driven approach, Brooke propels brands to success through meticulous planning and innovative executions. 

Known for her unwavering commitment, Brooke consistently exceeds client expectations, setting new benchmarks for service quality and satisfaction. Her passion for cultivating relationships is evident in every project, fostering an environment of trust, collaboration, and shared success. 

Brooke brings deep expertise in the intricate nuances of diverse business categories. During her tenures at EssenceMediacom (GroupM) and Horizon Media, Brooke led accounts such as NBCU Peacock, GEICO, as well as CPG and DR brands. In the dynamic streaming world, Brooke played a pivotal role in Peacock's rise, orchestrating integrated media plans that solidified its household name status. Her expertise in device and CTV strategies led to successful campaigns on platforms like Roku, Amazon, and Samsung, achieving diverse objectives tailored to specific goals. Managing over 50 campaigns across brand, sports, films, and originals, Brooke scaled the Peacock account and navigated the complexities of the streaming landscape.

Brooke received her BA in Business/Marketing and Art from the University of Richmond. She currently lives in Connecticut with her husband and daughter. Amidst the hustle & bustle of work, she enjoys the solace in practicing yoga and masterfully dodging food thrown by her spirited young daughter.