Caitlin Smith
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Analytics Manager

Caitlin Smith is the Analytics Manager at Eden Collective. She brings over two decades of experience in the advertising industry and she is known for her detail-oriented approach, providing Eden clients like A Place for Mom, The Farmer's Dog, GoodRx, ImmunoTek, Calibrate, Connie Health, Skura, The Week Jr., Jackpocket, Firstleaf, and Basic Research with comprehensive tracking, reporting, dashboards, and insights. Caitlin excels in response attribution for linear media, skillfully managing the intersection between traditional spike attribution and the evolving ACR attribution landscape.

Caitlin started off her career at a small agency where she spent a decade immersing herself in every facet of the industry, from accounting to media buying, operations, traffic, and creative concepting and production. Caitlin then thrived for another decade as an independent consultant, specializing in Direct Response attribution. Her diverse clientele spans across various industries, contributing to patient recruitment efforts for clinical trials at GlaxoSmithKline and Pfizer, collaborating with insurance giants like The General and Mr. Cooper, and guiding startups, including The RealReal, in their first efforts in linear media. Caitlin's expertise also extends to soliciting charitable donations for organizations like LA Children's Hospital and SEE International. 

Caitlin received her BA in film production from Pacific University. She resides in Portland, Oregon, in a house built in 1884 with her husband and two cats. Beyond her professional pursuits, Caitlin finds joy in cooking, exploring Portland's dynamic restaurant scene, cheering for the Timbers at games, and indulging in creative hobbies like knitting, quilting, and hosting BBQs during the summer months.