Chris Novak
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Chief Operating Officer

Chris Novak blends science and art to create a conduit between the audience and the creative in the constantly evolving world of media. He thrives on challenging pre-conceived notions of how media works based on new signals and new data. Chris repositions problems from the “unsolvable” to the “solvable” and uses a systematic approach to arriving at solutions. Throughout this process, Chris focuses on collective thinking, with the client bringing knowledge of their business to his knowledge of media to drive the big ideas and achieve scalable growth.

At Eden Collective, a boutique media science firm supporting high growth brands, Chris is the expert in media strategy and analytics. Using a media performance mindset, he has guided clients, including the nationally recognized Farmer’s Dog pet food brand. He is recognized for developing media buying processes for clients. By develop a systemic buying process clients are able to make bigger decisions – ultimately driving exceptional revenue increases. Through this process based approach clients have been able to continue to develop learnings which can be reinvested into the business.

Previously, Chris was the SVP of Analytics at Dentsu International, one of the largest global media agencies providing comprehensives services to Fortune 500 companies. He utilized data-driven methodologies and predictive modeling for brands including Microsoft and AB-InBev. Earlier, Chris was VP of Analytics at Merkle, a data-driven marketing company with clients including Diageo, GSK Consumer Health, L’Oreal, Office Depot, and Nestle. In this role, he guided companies in integrating 1st-party data into their media activation and measurement processes. Chris began his career as a quality management consultant and auditor, including a brief stint as an actuary at a benefits consulting firm.

Chris recently led a session at the CommerceNext annual conference on “How the Farmer’s Dog reinvented their TV measurement models to accelerate their exponential growth.” He received a BS in film & video and an MS in mathematics from Drexel University.