Katelyn Anderson
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VP, Digital Planning

Katelyn Anderson is the Vice President of Digital Planning at Eden Collective. She brings close to a decade of experience in digital media strategy, planning, and buying, steering Eden clients like Basic Research and The Project Management Institute. Specializing in CPG retail, financial services, and subscription brands, Katelyn has honed her skills across various industries. 

During her six-year tenure at Merkle, Katelyn became a trailblazer in cross-channel audience strategy and activation. Her expertise spans direct and programmatic display, cross-screen video, and social media. She also spent two years immersed in planning and activating media across retail giants and e-commerce marketplaces such as Amazon, Walmart, and Kroger. Katelyn is celebrated for crafting strategies that guide negotiation processes with media publishers and ad tech vendors, aligning with individual brand needs and campaign goals.

A true innovator, Katelyn collaborates with platform representatives and measurement experts to develop structured KPI measurement frameworks, ensuring comprehensive campaign success evaluation. She has pioneered best-in-class digital media activation processes and accountability frameworks, guaranteeing executional excellence in bringing media plans to life across complex and nuanced digital platforms.

Katelyn received her BS in Marketing and International Business from Penn State University. She currently resides in San Diego with her dog, Lola. When she’s not strategizing digital campaigns, you can find Katelyn strolling the dog beach with Lola, hiking, or doing CrossFit— anything that combines outdoor fun and fitness.