Ryan Ottino
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Head of Analytics and Data Science

Ryan Ottino is the Senior Vice President of Media Science at Eden Collective. As an analytics leader with over a decade of experience, Ryan is dedicated to helping clients optimize and grow their businesses through analytics-led media buying. During his time at Eden, he has led clients like The Farmer’s Dog in prioritizing reach and impressions for forecasting growth, Jackpocket to test the incremental impact of media, and Firstleaf to leverage media-mixed modeling for cross-channel planning.

With expertise across search, social, programmatic display/video, retail media networks, CTV/OTT, and linear TV, Ryan's client work includes developing best-in-class first-party data capture campaigns, test-and-learn agendas for product launches, and connecting brand measurement with media mix modeling. His ability to connect media, data science, and technology enhances lifetime value for clients.

At the Merkle division of Dentsu Media, Ryan led the CPG analytics practice, overseeing analytics and measurement for clients such as Anheuser-Busch, Nestle, and the Galderma portfolio. He expanded Merkle’s e-retail analytics offering, launched clean room solutions with partners like Amazon, and developed agency best practices for media measurement in collaboration with Kantar Millward Brown, Nielsen, and IRi.

With previous analytics experience spanning KPI planning, dashboarding, A/B testing, and advanced analytics for Fortune 1000 companies, Ryan's insights have impacted a diverse business sectors, including insurance, FiServ, big-box retail, and streaming services such as the launch of Viacom's BET+.

Ryan received his BS in Mathematics from Bucknell University. He currently resides in Hoboken NJ where he enjoys walking along the Hudson River every morning with his dog, managing the transition from digital to analog photography, and finding the best breakfast sandwich (salt, pepper, and ketchup are all mandatory).